eLearning apps are applications that allow users to access educational content on their devices, such as smartphones, tablets, laptops, or desktops. According to the research giant Statista, by 2026, the global e-learning market is likely to touch nearly 400 billion U.S. dollars.
The eLearning apps can offer various types of contentsuch as courses, lectures, quizzes, videos, podcasts, ebooks, and more; additionally, they also provide features such as interactive feedback, gamification, social learning, and personalization. So there are various ways your education software development can prove to be a product minting money for you.
What makes eLearning apps a profitable business?
eLearning app is a good business today because it offers many benefits for both learners and educators. These apps provide access to high-quality education anytime and anywhere, without the limitations of time and space.
Plus, one can also reduce the costs of learning materials, transportation, and infrastructure while increasing the efficiency and effectiveness of learning outcomes. The only major investment apart from the marketing is the budget required to build one. So knowing about eLearning app development cost will help in planning and applying the various means of returns for business success.
Apps for online learning can also cater to learners’ different learning styles, preferences, and needs by providing personalized and interactive content. eLearning mobile applications are known to build a collaborative and engaging learning environment, where learners can interact with each other and with experts.
Edutech companies also leverage the power of data and analytics, to monitor and improve the learning process and performance. Most startup companies and established ones are considering eLearning apps as a good business today because they can meet the growing demand for online education in the era of digital transformation.
Revenue streams for eLearning apps
Unique business models of such online learning applications can assure you that the cash keeps flowing without much investment and effort.
Here are a few business models for eLearning apps to get you profits.
Paid online courses and educational content
As stated earlier, eLearning apps are platforms that provide online courses or educational content to learners who want to acquire new skills or knowledge. These apps can earn by offering paid online courses or educational content in various ways, such as:
- Charging a subscription fee for accessing the entire library of courses or content.
- Charging a one-time fee for enrolling in a specific course or downloading specific content.
- Charging a commission fee for connecting learners with instructors or experts who can provide personalized feedback or guidance.
- Charging a premium fee for providing additional features or services, such as certificates, badges, quizzes, assessments, etc.
- Charging an advertising fee for displaying ads or sponsored content from third-party providers or partners.
eLearning Freemium model
The freemium model is a popular strategy for eLearning apps to make profits. It allows users to access some features or content for free while charging for a premium or additional features or content. The idea is to attract users with the free offer and then convince them to upgrade to the paid version.
The freemium model works for eLearning apps because it lowers the entry barrier for potential learners, increases user engagement and retention, and creates a loyal customer base. Some examples of successful eLearning apps that use the freemium model are Duolingo and Coursera.
On-demand eLearning
One of the emerging trends in eLearning is the on-demand model, which offers customized or personalized learning solutions to learners who pay per service or per hour. This model works for eLearning apps to make profits by providing flexible and convenient options for learners who want to learn at their own pace and according to their preferences.
On-demand eLearning apps can also leverage data analytics and artificial intelligence to tailor the content and delivery of the learning materials based on the learners’ needs, goals, and feedback. By doing so, they can increase learner satisfaction, retention, and engagement, which in turn can lead to more revenue and growth for the eLearning apps.
eLearning marketplace model
An eLearning marketplace is a platform that connects learners and educators or content providers and charges a commission or a fee for each transaction. It is a popular business model in the online education industry, as it allows anyone to share their knowledge and skills with a global audience.
An eLearning marketplace can earn money by offering various types of courses, such as video lectures, quizzes, assignments, certificates, etc. Some examples of successful eLearning marketplaces are Udemy, Coursera, and Skillshare.
Night school eLearning model
The night school model is a new way of delivering skill-based courses that follow a fixed framework. The learners pay a one-time fee to access the courses and can complete them at their own pace. The night school model earns money by charging a premium price for the courses designed by experts and offering high-quality content and feedback.
The model also benefits from economies of scale, as it can reach a large number of learners with minimal operational costs. The night school model is an attractive option for busy professionals who want to upgrade their skills and advance their careers.
Academy model for eLearning app
The courses are designed by experts and follow a structured curriculum that covers the essential topics and skills for each subject. Learners who enroll in the academy pay a recurring fee to access the courses and get unlimited access to the content, quizzes, assignments, and certificates.
App owners can earn money by charging learners a monthly or yearly subscription fee, depending on their plan. This way, they can generate a steady income stream and invest in creating more courses and improving the learning experience.
eLearning blended model
A blended or combined model of online courses is a way of offering different types of courses and features to learners who can choose and pay according to their preferences and needs. This model combines online and offline instruction, where students interact with the instructor, the material, and other students through both a physical classroom and an online platform. The blended learning model has several advantages such as saving time and money, enhancing communication, and providing more flexibility and personalization.
A combined model of online courses can earn money by charging fees for access to the online platform, offline sessions, or both. The fees can vary depending on the level of support, guidance, and interaction that the learners require or desire. The fees can also be based on the quality and quantity of the content and feature that the online platform offers, such as videos, quizzes, forums, etc. It is also possible to get revenue by attracting more learners who are interested in this hybrid approach that offers the best of both worlds.
While they learn, you earn
With this short guide, you can now think of building a custom app for your education company and generating ROI. Also learn about the modern technologies reshaping education industry since it will help plan more integrated revenue streams, business models, or profit-making methods for apps for online learning. Indeed, it is a good time to build customized online education products and start making profits.
