Technical SEO refers the optimizing the website to increase the ranking of its pages in search engines. Making a website faster, easier to crawl, and more understandable to search engines are the pillars of technology development.
As you can imagine, if you do not keep up with these improvements, you are in danger of falling behind. For this reason, it is important to find a complete strategy for priorities that you can use as soon as possible. There is many best SEO Company near me.
Technical SEO Strategy Contribution
SSL is a word we hear bouncing many times, but we may not know what it means. Represents the Secure Sockets Layer, and is a security protocol used to establish encrypted links between a web server and a browser in their Internet connection.
We used to see it most commonly used when shopping online (to protect your credit card or payment details), or when signing up for something with personal information.
However, today it is the most important part of maintaining any website, no matter what its purpose.
Expunge the duplicate content
If your website has duplicate content, it means that two or more pages have the same or similar content, and Google is confused as to which page should be delivered first.
As a result, you can expect fluctuation in search rates, which might also affect your website traffic.
To find out if your website is guilty of having duplicate content, you can use the Site Audit tool to get a list of these errors.
Once you know which pages are duplicates, you can start to begin the work on them. You can do this by editing the content or by removing some duplicate pages altogether
Reduce site load time (desktop and mobile)
More than 40% of users have left the site due to the short time it took to spread the word, and that number only grows over time. Users may leave your site if it fails to load in less than three seconds on a cellphone, and in less than two seconds on the PC.
The Google feature-level component checks the upload speed.
When users leave your site, they click the back button – and that counts as an increase in your site’s jump rate, which Google uses as a measurement factor. The most basic snag with slow speed is large pictures and files that may take a long time to load.
In addition, browser retention, using CDNs, deleting unused texts and files, and slowing down HTTP requests also contribute to fixing this common problem.
Remove toxic backlinks
Over time, your website may accumulate backlinks. While we often think this is a good thing, some may be toxic. This means they can be harmful to your search rankings, and you should remove them.
Tools like Screaming Frog and the Google Search Console have records of links linked back to your site and give you domain points to help you check links.
If your affiliate site has more than 50 points, you probably want to get rid of it so it is important that you notify Google of this request before attempting to terminate the quest Console via submitting a reconsideration request.
Once you are done with that step, you want to expunge your toxic backlinks lists and upload your disavow file to the Google Disavowal Tool.
Eliminate mixed content issues
If you have problems with mixed content, you may have recently forced SSL on your website. This means that you have unprotected pages (HTTP) linked within your content.
Although you have protected your website, this does not automatically change the linked content you had before you made the change. An easy way to identify any problems with mixed content on your website is to do a Site Audit
Mixed content will appear under the error report, and will show you all the pages you should be concerned about.
Once you have a list to delete, you can go through each page, find HTTP links, and convert them into HTTPS
XML site map
Once you’ve finished enforcing SSL on your website, removing mixed content and broken pages, and completing your entire SEO strategy, you’ll want to let Google know how to improve your online presence.
Sure, it will eventually see itself, but by personally submitting a map of your newly updated site, you help Google find out more quickly.
Once your website is hosted on HubSpot, you can find your site map by going to Settings, then Domains and URLs, and finally, Site Map. When you click View XML File, you will be able to see your site map.
There is no doubt that SEO is a high-profile item that all businesses with a website should consider. It is important to remember that professional SEO, as well as targeted SEO and keyword, work best when used manually.
About The Author :-
Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.