If you go back to the days of the internet when Google was not as mighty as it’s today, any site could get into the top ranks of the search engine through keyword stuffing. However, the internet has matured over time, and so have the scammers. The PageRank system of the mammoth search engine helps figure out sites that rank for all search terms. The SEO expert has to leverage this to make website pages both applicable and helpful to rank better. When you talk to an agency for hiring purposes, they will show the sunniest picture, while the truth can be much different upon hitting reality. That’s why you have to pre-empt the best to avoid disappointment on multiple levels.
Some founders took the SEO responsibility for their company websites upon themselves because of a lack of trust. But not everyone can do this, and neither is it recommendable. Everyone’s situations tend to be different. You may not have additional bandwidth in terms of time and mind space. But don’t worry about this, as there are ways to contact SEO Singapore Services company that can give results and be reliable.
Launch your search for the SEO agency
The large firms will charge a hefty sum for their services, which can be a pricey thing for small businesses and brands to afford. It doesn’t make sense also to spend a massive sum on one project, even though its effects permeate all aspects of the business. Your focus should be those companies that work hard for a reasonable payment. So, how do you find them? Commonly, you will look up Google search results for the best recommendations. Those ranking top will get your attention, and you will believe them to be the right choice. However, not everyone ranking well in the search engine can be reliable.
Many companies get so many clients through word-of-mouth that they don’t have time to improve their site’s rankings. Others can achieve this because they may not have adequate work or projects. Hence, it can be ideal to talk to business owners you know closely and vendors you collaborated with after finding them on Google. SEO groups and forums can also help in this matter.
Be specific about goals
You have to be sure about your expectations from your search engine marketing efforts. You sit down and decide on a specific target group that should visit your site because they search for relevant things for your business. Since SEO helps drive sales, you can determine that the expert should be able to help create a revenue through new sales. Or, your requirement can be as simple as getting free sign-ups, trials, or more downloads. Some companies don’t realize this but must also improve people’s opinions of their brand. The proof of this lies in Google searches that show up many poor reviews against brand-relevant terms. So, there can be a need to get the good reviews on top and the bad ones down. Hence, it can primarily be the sentiments around which you want results.
You can ask about the agency’s processes to attain specific goals and why they rely on them over others. What and how they respond can be an eye-opener. You can probe into the cadence system – how frequently they connect to share the progress. Don’t forget to ask about their metrics – what they consider and what you may want them to collect. And you can also enquire how their metrics align with your goals. Once you have ascertained your goals, you can meet the potential SEO agency for collaboration with some concrete queries.
During the consultation, it’s best to sort out any confusion about internal resource allotment. You may ask the agency what they would need from your end. Their recommendation can include content and graphics resources. Hence, it is better to stay prepared for these scenarios. Some agencies can have their team but don’t assume anything. It can become your Achilles heel down the road.
Get a clear picture of KPIs
It deserves harping that you and your SEO agency should have a broader agreement over Key Performance Indicators (KPIs) that show where the efforts have reached in terms of goal attainment. KPIs can be relevant for any business and have different meanings in the SEO domain. A company going out with a new product in the market than the other with an older option will differ in their expectations. But KPIs are much more than this. Due to data overload, it may be easy to lose track of the correct KPIs. Hence, it’s necessary to ensure that the SEO agency understands what KPIs serve your purpose and condense them for easy accessibility. Some of the critical metrics include:
- Organic sessions can be the basic SEO parameter. But it indicates your website’s volume of organic searches and traffic. Being conversant with factors like time spent per visit, page views, unique visitor growth, and bounce rate are necessary.
- The conversion rate shows how many people became your customer, enrolled for the newsletter, or interacted with content.
- Keyword rankings show the position of your pages in the search engine against the specific phrases and the improvement in the status after the agency took charge of the SEO.
- Page load time is another insight. The more time it takes for your website to load in a browser, the higher the chances that the site’s bounce rate will suffer. Data suggests that the bounce rate can get affected by 90% if a page load time goes up from one second to five seconds. People will not be patient with it.
One must realize that SEO is a competitive field. The website page in the number one position gets more than 95% clicks, while those in the number 3 and 4 ranks have a 60-70% chance. So, it doesn’t make sense to spend your energy on SEO that helps get your page to the bottom of the first page or the top of the second page from page five. Instead, if you have a budget and a mindset, you will want to chase goals that genuinely matter for your business. And only a responsible SEO company can commit to this.
