Zepto has emerged as one of India’s fastest-growing quick commerce platforms, revolutionizing the way customers access everyday essentials through rapid delivery services. If you’re a business owner or brand looking to expand your market reach, understanding how to register as a seller on Zepto is the essential first step toward unlocking significant growth opportunities. This comprehensive guide will walk you through the entire process, from account creation to listing your products and managing your seller dashboard.
Understanding Zepto’s Seller Ecosystem
Before diving into the registration process, it’s important to understand that Zepto operates differently from traditional e-commerce marketplaces. Rather than a fully self-serve platform, Zepto follows a curated seller approach with a thorough vetting process. This means every brand and distributor undergoes rigorous verification to maintain platform quality, ensure regulatory compliance, and guarantee consistent service levels. With over 55 million customers across India, becoming a Zepto seller provides access to an enormous addressable market.
The platform prioritizes sellers who can ensure consistent inventory availability, meet stringent quality standards, and fulfill orders reliably within quick commerce timeframes. This commitment to excellence is what makes Zepto a preferred destination for customers seeking dependable fast delivery services.
Essential Eligibility Requirements for Zepto Sellers
To qualify as a Zepto seller, your business must meet specific criteria. First, you must be a legally registered entity, which can be in various forms, including proprietorship, partnership, limited liability partnership (LLP), private limited company, or one-person company (OPC). Additionally, your business must possess a valid GSTIN (Goods and Services Tax Identification Number), which is mandatory for all sellers on the platform.
You’ll also need to maintain a dedicated bank account exclusively for receiving Zepto payouts. This separation ensures clear financial tracking and simplifies accounting processes. The platform requires you to provide critical documents, including your business registration certificate and a government-issued ID of the business owner, such as a PAN card or Aadhaar card.
Beyond documentation, Zepto expects sellers to demonstrate commitment to operational excellence. This includes maintaining consistent product availability across your listed items, adhering to the platform’s quality standards, and fulfilling orders reliably within the promised timeframes. Meeting these expectations is crucial for building customer trust and maintaining a positive seller rating.
Step-by-Step Zepto Seller Registration Process
Step 1: Initial Account Creation
Begin by visiting the official Zepto seller registration platform at brands.zepto.co.in/zepto. Look for the “Sign Up” or “Register Now” button on the homepage and click to initiate the registration process. You’ll be directed to a registration form where you need to enter your basic business information, including your name, email address, and mobile phone number.
After entering these details, click the “Send OTP” button. Zepto will send a one-time password to your registered mobile number. Enter this OTP to verify your phone number, which is a crucial security measure to protect your seller account from unauthorized access.
Step 2: Business Information Setup
Once your phone number is verified, you’ll receive an email to the address you provided during registration. Click the verification link in this email to confirm your email address. This dual verification process ensures account security and proper communication channels between you and Zepto.
Next, you’ll be directed to provide detailed brand information. Enter the contact person’s name, phone number, and official email address. Specify your brand name and business type, whether you’re a manufacturer, distributor, or retailer. Select the product categories you intend to sell from Zepto’s extensive list, which includes grocery items, fresh produce, specialty products, and more. You can select multiple categories if your business offers diverse products.
Step 3: Business Profile Completion
After entering brand information, complete the business profile section by providing details about your company’s annual turnover, minimum and maximum selling prices for your products, website URL (if applicable), and your online presence across other platforms. Upload your business portfolio, which should include information about your existing operations and market presence.
Zepto also requests information about your demographic presence, helping the platform understand which cities and regions you can effectively serve. This information is crucial for logistics planning and ensuring that your products are available where Zepto’s customers need them.
Step 4: Account Verification Period
After submitting all preliminary information, Zepto’s platform will send your details for verification. This process typically takes between 30 to 45 days. During this waiting period, Zepto’s team reviews your business credentials, verifies that your company operates legally, and assesses whether your product categories align with current market demand and service zone coverage.
You’ll receive a notification once your account is verified and approved. Some applications may be shortlisted for further discussion, while others may require additional information or clarification before approval.
Essential Documents Required for Final Onboarding
Once your initial application is approved, Zepto will request additional documentation to proceed with final onboarding. Here are the mandatory documents you must provide:
GST Certificate and Details: Your complete GST registration document is mandatory. If you operate across multiple states, ensure you have Additional Places of Business (APOB) registrations in every state where Zepto operates. This documentation enables proper tax compliance and jurisdictional tracking.
PAN Card: Provide your business’s PAN card (for companies and LLPs) or the proprietor’s PAN card (for proprietorships). Ensure the name on your PAN matches exactly with your business registration and GST documents to avoid verification delays.
Bank Account Information: Provide a cancelled cheque or recent bank statement in your business’s name. Current accounts are preferred as they facilitate faster payment processing. This information ensures that Zepto deposits seller payments into the correct business account.
Business Registration Documents: Depending on your business structure, submit relevant incorporation documents. Proprietors should provide Shop & Establishment certificates or Udyam Registration proof. Partnerships require partnership deeds, while private limited companies need their Certificate of Incorporation from the Ministry of Corporate Affairs.
Address Proof: If you operate a dedicated warehouse or fulfillment center, provide proof of your business premises. Acceptable documents include rental agreements, utility bills, or property ownership proofs. This helps Zepto plan logistics and understand your supply chain capabilities.
Product Listing and Inventory Management
After document verification, you can begin listing your products on Zepto. Log into your seller dashboard and navigate to the product management section. Click “Add a New Product” and enter detailed information including the product name, brand, category, comprehensive description, pricing, and current stock availability.
Upload high-quality product images that clearly showcase your items from multiple angles. Accurate product descriptions and competitive pricing are essential for attracting customers and building trust. Review all details thoroughly before submitting to ensure Zepto’s quality standards are met.
Timeline and Getting Started
The complete onboarding timeline varies based on how quickly you gather documentation and how Zepto processes your application. Generally, you can expect to begin selling within a few days to two weeks after all requirements are fulfilled. The user-friendly seller interface makes navigation and management straightforward, even for first-time sellers.
By following this comprehensive guide and ensuring all documentation is organized and accurate, you’ll be well-positioned to start your journey as a successful Zepto seller and tap into the platform’s rapidly growing customer base across India.
