How Can Online Stores Drive Organic Traffic? : Everything You Need To Know In 9 Steps

Organic traffic is an indispensable part of online business. 40% of online revenue stems from Organic Search, which in turn contributes to half of the website traffic. More organic searches help generate traffic without much effort and expense. 

What is Organic Traffic, and how does it work? Want to know? Read on!

This blog explains everything you need to know about organic traffic and enables you to drive more traffic to your online store. 

 What Is Organic Traffic?   >>>H2

Organic traffic reaches your website via organic or unpaid search results. It is the polar opposite of traffic generated through paid channels, such as the Google search engine or social media marketing. To drive organic traffic to your online store, you need to optimize your website.  

But how does organic traffic happen? 

People look for specific keywords, and visitors come to your website if they rank for those particular keywords. Every online store wishes to be faster than predicted on the keywords searched by their customers.

According to research, the top-ranked page receives 30% organic traffic for distinct keywords. The second-ranked page obtains 17% organic traffic, the third receives 12%, and so forth; you get the drift. 

Because everyone strives for increased organic traffic, competition is rampant, and brands can stay ahead if they work hard enough.

The Fundamentals of Organic Traffic

You can drive traffic to your store using organic and inorganic methods. Organic traffic spawns without the use of paid advertisements or affiliate marketing. And if you are in the early stages of your business and want to avoid wasting precious funds, rely on organic traffic. If you are focused and work in the right direction, you can drive organic traffic and outperform your competition through innovative research.

Online Store Optimization Techniques

There are two criteria to gain prominence in searches: 

• Content
• Links

Let’s look at how you can improve these aspects for your online store. Here are our recommended tips for driving organic traffic. You can try these tips to drive organic traffic.

How Online Stores Can Drive Organic Traffic   >>>H2

1. Strengthen Your SEO

To increase organic traffic, you must write high-quality content using content writing tools and incorporate target keywords into the content. It can be challenging to rank your content on search engine results pages (SERPs) without target keywords. So, how do you go about optimizing? 

First, use keyword research tools like Google Keyword Planner and SEMrush to find keywords related to your brand. You can use keywords with a high search volume. These are the keywords you should consider in your online store’s content. Include these keywords in your pages’ titles, URLs, and meta descriptions. Always rely on an SEO Service expert for better results.

2. Produce High-quality Content

Search engine functions on one primary objective-provide users with correct and helpful information. Thousands of websites are available online, and search engines will streamline pages based on the relevance and usefulness of content. 

When creating content, it would be best to answer all possible questions about your product/service. Content ideas can come from anywhere. For example, sites like Quora and Reddit are excellent places to ask questions. Furthermore, internal customer service data can be a good source of questions. In-depth, unique content will attract search engines. Remember that the average content length of Google’s first page results is 1,890 words.

3. Create Informative Blogs 

People will trust you if you provide them with reliable guidance. Consider blogging as a way to do just that. Your target audience may have several questions about using your product and related facts about your products. If your blog keeps them informed and educated, they will rely on your site for particulars. 

E.g., if you work in the travel industry, your blogs should inspire your audience to take holidays, keep up with the latest vacation spots, and discuss valuable travel tips like ticketing and saving money. Building a community around your brand requires consistent blogging. Consider various situations in which you would use a product and create a story around that. 

4. Concentrate on Product Descriptions

Your eCommerce website should go into great detail about your product. Make use of keywords and keep the content interesting. Because your company revolves around these products, the product descriptions should stand out. 

Keep it short, sweet, and intelligible. Include actual images from your eCommerce store that show what the product looks like and how to use it effectively. There should be details about dimensions, weight, color options, and multiple uses if any. 

5. Expand the Number of Landing Pages

If you increase the number of landing pages, it will significantly increase your leads. These are the pages that focus on targeted content resulting in greater visibility. 

Creating landing pages with clear calls to action for specific offers will significantly increase your conversion rate. Landing pages should be descriptive yet concise and easy to understand. 

6. Make an Excellent Site Architecture

Site architecture is quite important in eCommerce SEO. Setting up proper navigation to ensure access to your most relevant content is part of site architecture. One way to improve this parameter is to reduce the number of clicks required to find relevant content.

The thumb rule is that it should take at most three clicks to navigate any website page. It ensures that product and category pages receive “link juice,” or the home page’s high authority. All significant category pages and some of the best product pages should be linked from the home page.

7. Innovative Email Marketing

Building your email newsletter list and using email marketing to communicate with your customers is another way to drive traffic to your store. On your website’s homepage, ensure customers can enter their contact information to subscribe to your e-newsletter. Creating an eye-catching newsletter is the next step after collecting an email list. 

You can choose how frequently you send emails, but we recommend gradually increasing your cadence, aiming for at least one weekly email newsletter.

8. Mobile Optimization

If your eCommerce website is not mobile-friendly, you lose out on many potential customers. It is because mobile devices account for approximately 51% of all web traffic. From an SEO standpoint, you should make your website mobile friendly. This is because Google has implemented a mobile-first indexing system, which means websites without a responsive design will not rank well in search results. 

Making your website responsive is a significant first step. It will provide a great browsing experience regardless of screen size. Aside from that, also work on improving the website’s navigation. Mobile devices may have fluctuating networks, which can increase the time it takes for the website to load. In addition, to stay current with ecommerce technology trends, make the website as light as possible for easy loading. You can incorporate AMP (Accelerated Mobile Pages) into your website to significantly improve page speed.

9. Social Media Marketing

With increased digitization and widespread internet usage worldwide, the importance of showcasing your products through social media has never been more apparent. 

Online businesses can use social media to allow customers to share their thoughts on their brands and products. In marketing, social media plays a significant role in driving customer purchase decisions. If they get to buy something from a social media platform with just a few clicks, trust us, that is what they would opt for. 

Winding Up, 

Increasing organic traffic to your eCommerce store is a lot of work but not in vain. To optimize your site for search engines, you should conduct keyword research and effectively incorporate target keywords into the content. 

You should also work on your website’s design, structure, and page speed. It is also critical to analyze competitors’ strategies and implement the most effective components to outrank them. 

If you have questions or require support on the aforementioned online store optimization strategies, please do not hesitate to connect with us. We can help you with eCommerce Development Services! Drop your thoughts in the comments section below so we know what you think. 

Author Bio :

Jennifer Simon is a  well-experienced WooCommerce developer at Virtina. 

She has been helping eCommerce customers gain in depth knowledge about various eCommerce trends.